The Ultimate Guide On How To Start A Beauty Salon Business

Starting a beauty business takes time, resources and passion, but it doesn’t have to be complicated. 

We’ve put together the perfect formula on how to start your beauty salon business.

Find your niche

There are many beauty niches, but it is important for you that you find your beauty niche first. Are you a nail technician? Are you an eyelash specialist? Try to identify your niche, unless you are simply a “beauty salon” that offers everything that is related to beauty.

Brainstorm your ideas

What do you want to achieve? What services do you want to offer your customers? Do you want to hire people? Where do you want to be located? Do you prefer to be a mobile beautician? Will you be a beauty freelancer? Do some research and write down everything that comes into your mind. 

Make a business plan

A business plan is a precise plan of your business. What are your goals? What are your outcomes? Who are your clients? If you are not sure where to start from or how to start, you could always hire a business advisor to help you create a business plan.

Make a budget plan

Having a budget plan will ensure you don’t go over budget. Write down a clean budget for your local salon, your products, advertising etc.

Apply for an ABN number 

Applying for an ABN number is one of the first steps into your entrepreneurial career. It’s easy to apply for an ABN number in Australia. You can do that here

Create a logo

A logo for your beauty business is like a first impression. You want to make sure you have a unique, yet recognisable logo. Look for a skilled graphic designer and make the logo you always dreamt of. 

Get social

Get Instagram and Facebook for business. Don’t use your personal profile for your beauty business. 

Advertise your beauty business

Advertising your business is a crucial part of your business plan. 

Here is a few ways to advertise:

  • Google Ads
  • Search Engine Optimisation
  • Online directories
  • Word of mouth 

You can advertise on Google Ads, but it will end up costing you a lot of money if you are only starting out and don’t have a big budget to start with. If you start an effective campaign you might have to pay between $10-$30 a day. 

You can also look into Search Engine Optimisation, which is a great way to get effective and long-lasting results, however, SEO takes time and expertise. If you have your own beauty website, you might want to hire an SEO specialist. Expect to pay between $50-$60 per hour. 

Advertising on niche online directories such as is one of the most effective ways to get your business found by locals, and here is why: Not only will you be able to have your very own profile, which is basically just like your own personal website, but you will also:

  • Have exposure to thousands of local beauty lovers who are looking for your service
  • Showcase your business hours, salon pictures, price list and social accounts
  • Have a fully SEO friendly beauty profile (all done by Beautyup’s SEO expert team, so you won’t need to worry about it)
  • Easily share your beauty profile to clients and on the social medias
  • Keep track of your stats such as: How many people have viewed your profile, where they come from etc. with Beautyup’s integrated business dashboard

Advertising your business on costs you less than $300 per year. 

Last but not least, word-of-mouth is an old but effective way of growing your little business. Offer special promotions and rewards programs to encourage your customers to drop into your beauty salon with family and friends. 

We hope you’ve found this guide helpful and wish you the best of luck with your new beauty business!